Project Overview

This project involved creating a visually compelling promotional design for York Business Institute’s Advanced Diploma of Hospitality Management. The artwork was intended for use across various channels, including posters, brochures, and advertisements, to attract prospective students and raise awareness of the course’s key offerings. By presenting detailed information about the diploma’s structure, delivery methods, and potential career outcomes, the design aimed to serve as both an informative resource and a persuasive marketing tool.

Design Objectives

The overarching goal was to communicate the essential aspects of the diploma in a clear and accessible manner while maintaining brand consistency and visual appeal. Emphasis was placed on ensuring that the layout would capture attention, convey the value of the programme, and inspire potential applicants to take the next step. In order to meet these objectives, the design needed to showcase the course details, highlight relevant career pathways, and include a strong call to action that would direct individuals towards further enquiries or applications.

Challenges and Solutions

One of the main challenges was balancing a substantial amount of information with eye-catching visual elements, particularly given the need to maintain brand integrity. To address this, the design followed a logical hierarchy, employing a clean layout and clear typography to guide the reader through the content. Another challenge lay in ensuring the design appealed to a broad audience—both domestic and international applicants—while remaining faithful to York Business Institute’s established brand identity. This was resolved by using the institution’s colour palette and typefaces in a modern, professional style, complemented by relevant imagery that reinforced the sense of opportunity and career progression.

Final Outcome

The completed design successfully aligned with the institute’s visual identity and marketing goals. By incorporating concise text, compelling images, and a well-structured layout, the artwork presented the Advanced Diploma of Hospitality Management as an attractive and viable option for anyone looking to advance their career in the sector. The final result struck a balance between informative detail and aesthetic appeal, guiding prospective students towards taking action through clear contact details and an inviting call to admission.

‍