Project Summary

This postcard was developed for GenesisCare as part of a broader communication strategy aimed at engaging patients and stakeholders. The goal was to produce a professional and elegant printed piece that would reflect the brand’s values and leave a lasting impression through thoughtful design and messaging.

Design Objectives

The design aimed to capture the essence of the GenesisCare brand—clean, compassionate, and forward-thinking. The objective was to create a minimalist postcard that communicated key information clearly, maintained strong visual appeal, and adhered to brand guidelines, all within a compact format suitable for print.

Challenges & Solutions

Working within the constraints of a small format, the challenge was to maintain clarity and visual impact without overcrowding the design. This was addressed by applying a minimalist approach, utilising whitespace effectively, selecting refined typography, and establishing a clear visual hierarchy. The result was a piece that conveyed the message succinctly while remaining visually compelling.

Final Outcome

The final postcard delivered a sleek and contemporary design that aligned seamlessly with GenesisCare’s identity. The print-ready artwork met all technical specifications and was well received, effectively supporting the intended communication goals.

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